Choosing cosmetics from local companies is a smart strategy for those who truly want to contribute to sustainability. Opting for products from local companies offers a host of ecological and ethical advantages over those from multinational giants.
In this article, we will explore the reasons why choosing local cosmetics is a step towards sustainable practices.
Reducing carbon footprint:
One of the main benefits of supporting local cosmetics companies is the significant reduction in the carbon footprint associated with long-distance shipping. By choosing local brands, you help minimize greenhouse gas emissions generated by international shipping, thus promoting a more environmentally friendly approach.
Support for the local circular economy:
Local businesses tend to be more committed to circular economy practices at the community level. By supporting these businesses, you're helping to create an ecosystem where waste is reduced, recycled materials are used, ingredients are sourced locally, and products are designed with a sustainable approach from the start. A small business, for example, might consider depositing glass, whereas a multinational corporation, which from a logistical standpoint, would be almost unthinkable.
Transparency and traceability:
Local brands tend to be more transparent about the sourcing of their ingredients and their manufacturing practices. Since they have the advantage of being geographically closer to you, this proximity facilitates direct communication between you and company executives, unlike with large multinationals. If you have questions about ingredients, sustainable practices, or other aspects of the products, it will be easy to get a direct and prompt answer from local executives.
Guarantees a real contribution to sustainability:
The greenwashing strategies used by multinationals to enhance their image are real. By choosing cosmetics from a local company, you have the opportunity to more directly verify sustainability practices. You can tour the facilities, ask questions of management, and ensure that the stated values are being implemented. This proximity significantly reduces the risk of falling for misleading claims.
Choosing cosmetics from local companies is a smart strategy for those who truly want to contribute to sustainability while avoiding the pitfalls of greenwashing. By focusing on transparency, directly verifying practices, and supporting the local economy, you ensure that your beauty choices are truly aligned with your eco-friendly values. Opting for local isn't just an act of consumption, but a commitment to sustainable and authentic beauty.
